3 out of 5 clients see hair colour as an essential part of who they are
50% of salon clients ask for blonde. Naturally, these clients are more cautious about the health of their hair, and that’s the reason why they spend more on treatments that will keep their hair looking great and feeling beautiful.
This kind of client will be loyal to their hairdresser, especially when they find one that not only creates the perfect blonde but maintains the integrity of their hair too.
Bleaching is the most commonly used technique to create blondes, but it is also the method that puts the most stress on a client’s hair. Make sure you speak about the benefit of keeping the integrity of their hair during the consultation. Do this and you will be the stylist clients want to visit because they know you’ll take every precaution to protect their hair during the colouring process.
Beautiful blonde hair that holds its colour can be every client’s dream.