Creativity Thrives Where Colour Lives

Inspiration is Everywhere

This season we are bold, carefree and experimental. Inspired by the 70s and its bright-haired provocateurs, we are embracing a season of colour, creativity, and co-creation.

The 70s had not only a transformative influence on fashion, music, and pop culture but also on hair. Icons like David Bowie, Debbie Harry, and Wendy O. Williams could be seen flaunting bold styles – and, in the same daring spirit, we are saying YES to bright hair creations and inspired looks.

Create with Your Client

Stylists and clients can now collaborate in creating some of this season’s most beautiful colours and inspiration can be drawn from virtually anywhere. Stylists can bring to life the very references and colours filling their client’s dreams: recreating destinations, favourite dishes or prized garments, and the experimental nature of the 70s can be brought into the salon.

Choose lavender inspired by the French countryside, pink from a Parisian delicatessen, or the turquoise sweeping the Northern skies.

Colour by Wella Professionals

Wella Professionals Color Fresh Create is the tool that brings to life the vision of both stylist and client. The range offers 12 demi-permanent, intermixable colours and one clear, for the creation of beautiful pastelisation. Stylists can create bespoke looks with colour that is easy to apply, has true-to-tone fading, and lasts up to 20 washes.

For optimal results, use Wellaplex during the pre-lightening service and suggest the take home Wella Professionals Fusion range for maintaining the integrity of your client’s hair.