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Wella Professionals unites colour, care and styling to offer a broad and deep portfolio of professional hair care products for in-salon and home care use. Stylists will delight their clients with unsurpassed results every time. Wella. The heart of hairdressing.

Koleston Perfect

Koleston Perfect is Wella’s bestselling range and is the brand of choice for hair colour in over 100 000 salons worldwide offering a formulation for long-lasting grey coverage, intense vibrant colour, Triluxive® technology and 100% reliable colour results. With up to 66% more shine and 110 shades of luminous power, you can create vibrant, glossy, long-lasting colour – even on greys.

Koleston Perfect Innosense

Formulated to reduce the risk of developing an allergy whilst delivering the same great results as Koleston Perfect: grey-coverage, vibrant and reliable colour results.


The ideal partner for Wella permanent colour and lighteners. Available in different volume for all the service possibilities (1.9%, 4%, 6%, 9% and 12%). Specifically reformulated to achieve the most accurate colour.


Illumina colour with its light reflecting technology produces colour that looks natural, reflects light and maintains the quality of the hair. Since launch, this product has become a global beauty phenomenon setting a new benchmark for naturalness in hair colour.

Color Touch

A low commitment, ammonia free*, multi-dimensional demi-permanent hair colour for clients who like to change their tone more regularly.

Color Touch Instamatic

Create the latest hair colour look quickly and easily with Wella Instamatic Matte Gloss – a semi-permanent colour that offers a diffused colour finish that fades beautifully.

Color Fresh

A complete semi-permanent expressive colour palette with 12 specially crafted pure vibrant shades andone clear shade. Color Fresh Create gives you full intermixability, beautiful pastelisation and bespoke colouring results with true-to-tone fading during each wash.

Magma by Blondor

Available in 16 intermixable shades to allow for maximum creativity and hair colour ideas ranging from soft to intense end-results, Magma lifts and tones in one single step for both natural and already coloured hair.


For controlled and reliable lightening up to 7 levels of lift.

Blondor Freelights

Blondor Freelights releases your creativity with a new level of precision and accuracy for freehand lightening techniques.


Wellaplex is the perfect match for Wella Professionals lighteners and colour. Mixed with colour, its OPTI pH technology enables optimal penetration of colour molecules for perfect colour and lightening development. The #1 Bond Maker helps to create hair bonds during the lightening or colour process. This #2 Bond Stabilizer strengthens the bonds, re-balances pH and strengthens the hair structure.


Color.ID allows multiple colours to be applied to the hair during one colour service and without using foils.

Color Renew

A zero damage colour reducer to adjust, change, or correct undesired permanent colour results. It is a gentle alternative to persulfate products to reduce undesired oxidative colour without lightening the natural hair colour


Oil Reflections

Get up to three times smoother hair and instant luminosity with Wella’s first precious oil collection with camellia oil and white tea extract.


Wella Professionals first “free of” care system that instantly repairs and prevents against keratin degeneration. The Elements range is also paraben and sulphate free.


For up to 95 % more resilience against breakage. The formula is designed with the silksteel fusion program, inspired by spider silk, one of the strongest fibers in nature. It penetrates deep down the cortex and instantly recovers hair fiber and helps to prevent future hair damage. Even the most damaged hair feels renewed, smooth, elastic and resilient.


For instant colour vibrancy. Gives up to 7 weeks colour protection.


For instant nourishment for smooth hair full of vitality.


Takes care of your individual scalp and hair needs

Age Restore

Restores and revives mature hair.

Colour Recharge

Refreshes and maintains the brightness and vibrancy of your Wella Professionals colour.

Service Lines

Wella Professionals Care Service is a range of special products created for professional service support. Service hair care products with gentle formulas to protect the skin are specially formulated for post-colour treatment, as well as pre- and post-treatment for texture transformation services.



Founded on individuality and self-expression, EIMI is the voice with which stylists and consumers can communicate their unique style. EIMI celebrates creativity – the mark of an artist. EIMI includes products for Volume, Shine, Texture, Hold and Smoothness.


Creatine+ Straight

Creatine+ Straight is the best to creating long-lasting smooth and straight hair.

Creatine+ Wave

Creatine+ Wave gives you for long-lasting waves that look and feel natural.

Creatine+ Curl

For long-lasting curls that look and feel incredibly bouncy use Creatine+ Curl.


SP uses an ultra-light formula that doesn’t overload the hair with chemicals. It is one of the most successful salon brands across the globe, offering over 40 years of the best hair care and styling products for all hair types. Care-infused System Professional’s complete styling line holds products for all types of hair and allows versatility for any looks.

SP Men

Engineered specifically for men‘s needs, SP Men relentlessly pursues scientific excellence. Only SP Men knows how to unlock perfection: unique, personalised products that can be combined to create a perfect care, styling and colour regime.