Introducing The New Keune So Pure Hair Care Range – Now Available in South Africa from Modern Hair & Beauty

At Modern Hair & Beauty, we’re proud to introduce one of the most exciting launches in professional hair care: the new So Pure range by Keune Haircosmetics – a luxurious, high-performance collection designed to meet modern salon needs while caring for the planet. Now available in South Africa through Modern Hair & Beauty, So Pure offers an elevated experience for your clients and a sustainable solution for your salon.

Whether you’re a salon owner, hairstylist, or professional haircare expert, So Pure is a smart, forward-thinking addition to your treatment menu and retail shelf. Let’s dive into what makes this range a must-have in every modern salon.

🌱 A New Era of Conscious Hair Care

The new So Pure by Keune is more than just a product line – it’s a movement. Created for salons and clients who want maximum hair results with minimum planet impact, this range is:

• 100% vegan
• Cruelty-free
• Made with up to 90% natural ingredients
• Packaged in reusable, refillable bottles
• Crafted with concentrated formulas that reduce usage and waste

From the formulation to the packaging, So Pure embodies a holistic approach to beauty that aligns with the values of today’s environmentally-aware clients and professionals alike.

💧 Professional Performance Without Compromise

Keune’s commitment to quality means that while So Pure is gentle on the planet, it’s still packed with salon-grade performance. Each product is scientifically developed for professional results — restoring health, vibrancy, and manageability to every hair type.

Expect the same Keune standards you know and trust, now in a formula that’s kinder to the earth. That’s professional hair care with purpose.

♻️ The Four Sustainability Pillars of So Pure

So Pure is built on four powerful pillars that set it apart from other professional hair care ranges:

1. Refill

Clients and salons purchase stylish, durable reusable bottles in 400ml or 1000ml sizes. Instead of replacing the whole bottle, you simply refill it using So Pure’s lightweight, eco-friendly refill pouches. This shift reduces plastic usage by up to 57% per mL compared to traditional bottles.

2. Repurposed

So Pure’s base ingredients include repurposed sugar beet waste, giving new life to by-products while delivering nourishment to the hair. It’s sustainability with substance.

3. Concentrated

Each formula is highly concentrated, meaning you need less product per use while still achieving maximum results. That’s better value for both salons and clients, and fewer products used over time.

4. Reusable

The beautifully designed bottles are made to be reused, again and again. With sleek, modern packaging, So Pure looks stunning on the salon shelf or in a client’s bathroom.

🌿 Four Targeted Product Lines for Every Hair Concern

Each So Pure sub-range has been formulated with specific hair needs in mind – allowing you to customise treatments in the salon and help clients continue their hair care journey at home:

✅ Cool

For blonde, grey, silver, or lavender-toned hair, So Pure Cool contains powerful purple pigments to neutralise brassiness and maintain icy tones. Enriched with antioxidant-rich acai berry, it protects colour and prevents fading.

💡 Perfect for clients who colour their hair and need a professional-grade toning shampoo between salon visits.

✅ Restore

Designed for dry, damaged, and brittle hair, Restore is infused with hydrating prickly pear extract. It deeply nourishes each strand, improving elasticity and softness from the inside out.

💡 A brilliant treatment solution post-colour, after chemical services, or for winter-weary hair in need of TLC.

✅ Clarify

Clarify deeply cleanses without stripping, removing build-up, product residue, and pollution with the help of detoxifying pomegranate extract and anti-pollution technology.

💡 Ideal for scalps prone to oiliness, or as a pre-treatment cleanser before masks and colour services.

✅ Polish

Frizz and flyaways are no match for Polish. Powered by chia seed extract and humidity-shielding agents, this line smooths, shapes, and defines hair — even on the most humid days.

💡 Perfect for clients with unruly hair textures or those seeking long-lasting sleekness.

👏 So Easy, So Smart: How the Refill System Works

Refilling So Pure bottles is effortless and salon-friendly:

1. Pick your product line (Cool, Restore, Clarify, or Polish) and bottle size (400ml or 1000ml).
2. Purchase the refill pouch, which contains the actual shampoo or conditioner.
3. Peel the label from the pouch and stick it on your reusable bottle’s cap.
4. Pour the contents into the bottle—and you’re ready to go.

This refill system keeps your backbar clutter-free and sustainable while adding a touch of luxury your clients will notice and appreciate.

🎯 Why Salons Should Stock Keune So Pure

• Attract environmentally conscious clients with a vegan, cruelty-free, and natural ingredient-driven range
• Create treatment rituals using each targeted sub-line to meet specific hair needs
• Add a retail offering that aligns with today’s beauty values and looks stunning on shelves
• Reduce waste and boost your salon’s green credentials with reusable, refillable packaging
• Offer your clients salon-exclusive products they’ll return for again and again

💬 Ready to Bring So Pure to Your Salon?

Now available from Modern Hair & Beauty in South Africa, So Pure is set to become a game-changer in the professional haircare world. Whether you’re upgrading your salon backbar, enhancing your retail space, or embracing more sustainable practices, So Pure ticks every box.

👉 Want to become a Keune So Pure stockist?
Contact us today to find out how your salon can become a Keune partner or apply for your Professional Account and start ordering directly through MHB Online.

📩 Get in Touch with Our Team
 🛒 Apply for a Professional Account