Our History
Modern Hair & Beauty – previously Modern Hairdressing Supplies – has been servicing the hair industry in Southern Africa since 1950. In 2015, the company was renamed and is currently servicing the professional hair and nail industries.
As the licensed distributor of Wella Company-owned products in Southern Africa, much loved brands such as Wella Professionals, Nioxin, System Professional, Sebastian Professional, SEB MAN, Kadus Professional and OPI can be found in salons easily.
Other brands in our portfolio include the popular Brazilian hair treatment Sweet Hair Professional, and Reuzel – Holland’s finest pomades and barbering products. We also produce our own affordable in-salon care range called Swish.
We continuously strive to offer the best possible support and care to all of our customers through dedicated and trained sales representatives, timeous delivery of orders, targeted marketing and promotional support, and regular in-depth and up-to-date seminars and education.
The fostering of great customer relationships, many of them decades long, runs deep, and passes from one generation to the next. It’s with this legacy, as well as our extraordinary, passionate, and dedicated team, that we service over 2 000 salons within South Africa and our international partners in Namibia, Mauritius and Angola.
Our Values
- We Respect and Value our customers, our colleagues and our community and strive to interact with compassion and care.
- We Nurture Growth by empowering others through showing trust and building confidence.
- We Accept Responsibility and are Accountable for our actions.
- We Grow through the sharing of ideas and learning from one another.
- We Strive for Excellence in all we do.
The Team
Chris Stofberg
Managing Director
Chris started out his career at the company in February 1991 when he joined as a sales consultant at the Durban branch. He moved to the head office in Cape Town to join the marketing department in 1997. In 2009, as General Manager of the salon division he lead a management buyout of the South African company, from Procter & Gamble.
Chris is an avid mountain biker and believes in supporting important causes, particularly those in the community around the company head office.
Sharafit Ayub
Financial and Operations Director
During the period 2001 to 2003 Sharafit visited Modern Hairdressing Supplies as an auditor, little knowing the journey that would await her and that Modern Hair will become like family. She joined the finance team as a Cost Accountant in March 2004. In 2009, after the company buyout from Procter & Gamble, she became the Financial Director and later also became involved with operational aspects of the business. Soon after she moved from finance to operations and is now the Operational Director.
Sharafit invests into giving back as much as she can, and in whichever way possible.
Izak Koegelenberg
Information and Financial Systems Manager
Izak began working with the company in the capacity of Financial Manager in April 2013. Izak’s background in retail meant that he had to learn about the hair industry – an industry he quickly came to realise was very special indeed!
Izak loves fast cars. He places family values, honesty and hard work at the top of his list, referring to the company as his family. Izak passionately supports causes for children.
Izak’s portfolio is that of Information and Financial Systems.
Leonard Watts
National Sales Manager
Leonard is a qualified hairdresser with 20 years’ experience in the professional hair industry.
After qualifying, he joined Wella Johannesburg as a sales representative. After a short break in service, he re-joined Wella as a Regional Sales Manager in Gauteng. and later also became responsible for KZN, taking on the role of Nationals Sales Capability Manager and became the National Sales Manager in July 2015.
His passion for the industry is second only to his love for God, serving upon His people and loving the orphans, widows and the oppressed . He believes that we may not be able to change the world, but that we can change a community one person at a time.
Elizma Crous
National Education Manager
Elizma began working with the company in 2015 as an Retail Business Consultant looking after the Western Cape area. In 2017 she was involved with the launch of System Professional and in the same year she married the love of her life. She has a huge passion for training and development and her love for paperwork is endless. She is very enthusiastic person who loves to work with people, to inspire and motivate them.
Living a healthy lifestyle is very important to her but she believes that everything in life needs good balance.
In 2018 she became a new mother to a beautiful little boy, Janco. Her family means the world to her.
Riël Stofberg
HR Manager
Riël joined the Modern Hair family in February 2018 and immediately felt at home between all the ‘crazy’ people! He brought with him an extensive variety of skills and experience obtained from different sectors, mostly in education and training management. He lives out his passion for people by looking after the well-being of all the whacky family members in this amazing company.
In his spare time he rushes home to his wife and kids and their wide-ranging collection of pets.
Andy Wareley
Warehouse Manager
Andy has been with the company for 24 years. In July 1994, he was employed three days a week to load containers.While working in the warehouse and assisting whenever anyone in the company needed help, Andy studied marketing and logistic part time. In March 1999 he became a permanent employee and worked in the receiving, doing credits, and packing orders in the Cape Town dispatch.
Andy enjoys playing soccer and coaching a soccer team. He is passionate about working with the youth in his community to encourage them to do better.
