Our History

Modern Hair & Beauty – previously Modern Hairdressing Supplies – has been servicing the hair industry in Southern Africa since 1950. In 2015, the company was renamed and is currently servicing the professional hair and nail industries.

As the licensed distributor of Wella Company-owned products in Southern Africa, much loved brands such as Wella Professionals, NioxinSystem Professional, Sebastian Professional, SEB MAN, Kadus Professional and OPI can be found in salons easily.

Other brands in our portfolio include the popular Brazilian hair treatment Sweet Hair Professional, and Reuzel – Holland’s finest pomades and barbering products. We also produce our own affordable in-salon care range called Swish.

We continuously strive to offer the best possible support and care to all of our customers through dedicated and trained sales representatives, timeous delivery of orders, targeted marketing and promotional support, and regular in-depth and up-to-date seminars and education.

The fostering of great customer relationships, many of them decades long, runs deep, and passes from one generation to the next. It’s with this legacy, as well as our extraordinary, passionate, and dedicated team, that we service over 2 000 salons within South Africa and our international partners in Namibia, Mauritius and Angola.

Our Values

  • We Respect and Value our customers, our colleagues and our community and strive to interact with compassion and care.
  • We Nurture Growth by empowering others through showing trust and building confidence.
  • We Accept Responsibility and are Accountable for our actions.
  • We Grow through the sharing of ideas and learning from one another.
  • We Strive for Excellence in all we do.

The Team

The Modern Hair & Beauty Team
Chris Stofberg

Chris Stofberg

Managing Director

Chris started out his career at the company in February 1991 when he joined as a sales consultant at the Durban branch. He moved to the head office in Cape Town to join the marketing department in 1997. In 2009, as General Manager of the salon division he lead a management buyout of the South African company, from Procter & Gamble.

Chris is an avid mountain biker and believes in supporting important causes, particularly those in the community around the company head office.

Sharafit Ayub

Sharafit Ayub

Financial and Operations Director

During the period 2001 to 2003 Sharafit visited Modern Hairdressing Supplies as an auditor, little knowing the journey that would await her and that Modern Hair will become like family. She joined the finance team as a Cost Accountant in March 2004. In 2009, after the company buyout from Procter & Gamble, she became the Financial Director and later also became involved with operational aspects of the business. Soon after she moved from finance to operations and is now the Operational Director.

Sharafit invests into giving back as much as she can, and in whichever way possible.

Jacques Nortje

Jacques Nortje

National Sales Manager

Jacques has 18 years of sales experience in the Medical Devices and Pharmaceutical industries. He has led numerous portfolios in the Coastal region of South Africa for the last 10 years.

His sales career began with Estee Lauder and later with Christian Dior SA.

Jacques combines leadership experience with a passion for people, customers, and business growth. He excels in building strong personal relationships, driving new business and constructing high-performance sales teams. 

Jacques is a passionate cyclist who loves outdoor activities by the sea. What truly makes him happy is spending quality time with his wife and their lovely children.

Education Manager Elizma Crous

Elizma Crous

National Education Manager

Elizma began working with the company in 2015 as an Retail Business Consultant looking after the Western Cape area. In 2017 she was involved with the launch of System Professional and in the same year she married the love of her life. She has a huge passion for training and development and her love for paperwork is endless. She is very enthusiastic person who loves to work with people, to inspire and motivate them.

Living a healthy lifestyle is very important to her but she believes that everything in life needs good balance.

In 2018 she became a new mother to a beautiful little boy, Janco. Her family means the world to her.

Riël Stofberg

Riël Stofberg

HR Manager

Riël joined the Modern Hair family in February 2018 and immediately felt at home between all the ‘crazy’ people!  He brought with him an extensive variety of skills and experience obtained from different sectors, mostly in education and training management.  He lives out his passion for people by looking after the well-being of all the whacky family members in this amazing company.

In his spare time he rushes home to his wife and kids and their wide-ranging collection of pets.

Andy Waverly

Andy Wareley

Warehouse Manager

Andy has been with the company for 24 years. In July 1994, he was employed three days a week to load containers.While working in the warehouse and assisting whenever anyone in the company needed help, Andy studied marketing and logistic part time. In March 1999 he became a permanent employee and  worked in the receiving, doing credits, and packing orders in the Cape Town dispatch.

Andy enjoys playing soccer and coaching a soccer team. He is passionate about working with the youth in his community to encourage them to do better.