Reuzel Logo


The founders of Reuzel, Leen and Bertus, started learning men’s haircutting when they were just fourteen years old. With their love of classic barbering and the influences of Rock ’n Roll, Kustom-Kulture and its subcultures, it was inevitable that one day Leen and Bertus would open Schorem Haarsnijder en Barbier, an old-school, men’s only barbershop in the heart of Rotterdam, Netherlands.

With more than 50 years of barbering and grooming experience, these barbers formulated pomades worthy of their exacting standards. They dug deep into the history of pomades to formulate Reuzel, believed to be the world’s finest pomade.

Reuzel is the Dutch word for lard and is merely a wink to the past when pomades were made from animal fats and fragranced with apple.

Reuzel products do not contain animal fats.

Create classic and modern styles favoured by greasers, psychobilly’s, rockers and other fine gentlemen, with Reuzel grooming and styling products – from shampoo, to blow-dry, to finish.

Reuzel pomades and gel range

Pomades & Gel

Pomades & Gel

Reuzel’s specially designed line of pomades fall into two main categories: water-soluble pomades, which are flexible and easier to restyle throughout the day and easier to wash out, and oil-based pomades which are for firmer, longer-lasting holds and for creating pompadours, quiffs, and other classic men’s hairstyles.

Reuzel hair care range

Hair Care

Hair Care

Start every day fresh with Reuzel Hair Care. Degreasing and exfoliating shampoos make pomades easy to wash out without stripping the hair, while a daily shampoo and conditioner cleanses, refreshes and detangles the hair. Hair and grooming tonics add shine, moisturise, lift, texturise and condition the hair.

Reuzel shave and beard range

Shave & Beard

Shave & Beard

Beard products such as a balm, foam, cream and aftershave keep male facial hair under control. They are great for moisturising, deodorising and conditioning moustaches, sideburns and beards.

Reuzel branded merchandise range



Reuzel Swag is branded merchandise made from the best of everything, which makes it good for anything! Carry a piece of Reuzel wherever you go or gift someone with a token of the greasy gospel. Choose from keychains, T-shirts, bottle openers and more.



The Refresh and Restore skincare products are vegan and free of sulfates, parabens, phthalates, and cruelty. The range includes moisturisers, washes and fragrances.

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