
In-salon treatments
Prior to an in-salon treatment an expert stylist will assess the condition and health of your hair and the intensity of your natural wave or curl. Your treatment will be tailored to suit your hair needs and will target specific hair concerns you may have. Expect your hair to look and feel sleek and healthy with less frizz and more manageability.
The First Shampoo
The First Shampoo
Formaldehyde-free The First Shampoo is the first straightening treatment in shampoo form. It tames wavy, curly or frizzy hair leaving it soft and sleek. The in-salon treatment takes approximately 90 minutes and lasts for up to 3 months, provided the manufacturer’s instructions are followed.
Lovely 3-Step
Lovely 3-Step
Lovely 3-step treatment tames and smooths coarse or thick curly hair. The in-salon treatment takes approximately 90 minutes and lasts for up to 3 months, provided the manufacturer’s instructions are followed.
S.O.S.
S.O.S.
S.O.S treatment repairs super-damaged hair. For best results, your expert stylist may recommend a pre-straightening pH balancing S.O.S. treatment or a post-straightening S.O.S rebalancing treatment.
Toning Shampoo and Platinum Toning Mask
Toning Shampoo and Platinum Toning Mask
Toning Shampoo prevents yellowing of natural blonde or grey hair during a straightening treatment. The Platinum Toning Mask helps maintain platinum hair colour for longer and provides intense nutrition and improved hair flexibility.
The First Conditioner
The First Conditioner
The First Conditioner promotes intense hydration with anti-static action. In addition to boosting the result of any Sweet straightening treatment, The First Conditioner leaves hair deeply hydrated and with a silky feeling.