Wella Professionals’ demi-permanent ranges are ideal for first time users and its long-lasting permanent ranges are well-suited to regular users. Each range has an extensive shade collection and promises to meet your colour needs – from radical, bold makeovers to natural locks infused with shine and depth.
Choosing a colour range best suited to you is the pleasure of a trained stylist who, during a colour consultation, will consider your lifestyle, hair needs, and individual preferences and offer you a complete solution – from colour to home care.
Koleston Perfect ME+ (KPME+) is Wella’s purest colour ever and the first permanent colour in the world to eliminate PPD and PPT colour molecules from its formula. ME+ technology replaces the PTD molecule linked to allergic reactions to hair colour and significantly reduces the development of new allergies by up to 60%*. Innovative KPME+ further includes PureBalance Technology to ensure even colour from root to tip and hair that remains healthy and strong after every colour service.
Choose KPME+ for vibrant, long-lasting pure colour with up to 100% grey coverage with less damage colour after colour.
Shades range from black to sun-kissed blonde.
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*For clients not allergic to hair colourants. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe, and stylists are urged to implement a patch test as a standard service before any new colour application. ME+ is present in specific Koleston Perfect shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blonde and Deep Browns.
ILLUMINA COLOR instantly became a global beauty phenomenon setting a new benchmark for natural-looking hair colour with incredible shine and luminosity while providing irresistible hair quality. Patented MICROLIGHT technology smoothens the hair cuticles, so they maintain their clarity. This allows light to pass through, illuminating natural highs and lows from within – in any kind of light!
Choose ILLUMINA COLOR for natural-looking colour and incredible shine with up to 100% grey coverage. Your permanent colour will fade gently without leaving visible root re-growth.
Shades range from very light to darkest brown and are perfectly suited to toning your colour-lifted hair while conditioning and adding dimension.
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Color Touch is Wella’s ammonia-free, vibrant demi-permanent colour with high shine. Besides adding dimension, it also maintains the integrity and health of your hair. Color Touch is ideally suited to clients who like to regularly experiment with fashion colours and seasonal hair trends; low-commitment makes it perfect for first time users.
Choose Color Touch if you are looking for high shine and high fashion colour results. Colour lasts up to 24 shampoos with a virtually invisible root re-growth.
Shades range from pure naturals to vibrant reds.
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Multiple award-winning Blondor by Wella Professionals is a stylist favourite worldwide. This gentle and reliable lightening system delivers even results for every type of blonde and is an ideal lightener for highlights on darker hair. Blondor contains anti-yellow molecules, works quickly and is gentle on your hair and scalp.
Choose Blondor to reveal your inner blonde beauty or if you are simply looking for lighter streaks to enhance your natural look.
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Magma by Blondor is Wella’s perfect solution to lifting and colouring hair in one step. This simple process means that you spend less time in the salon while still boasting beautiful colour results. Magma gives your stylist the freedom to design a creative look that best suits your personality.
Choose Magma if you are looking for a creative, edgy look.
Shades range from soft to intense.
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Semi-permanent Color Fresh Create is ammonia-, fragrance- and peroxide-free. Its expressive colour palette allows you to experiment more and offers unlimited colour creativity. Depending on the shade used and hair condition, Color Fresh Create will last up to 20 washes gently fading true-to-tone and pastelising during each wash. Your colour will gradually fade into beautiful, soft pastel hues.
Color Fresh Create can be mixed to create deeper tones, pastel tones or vintage tones.
Choose Color Fresh Create if you want to try fun colours without committing to them long-term.
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SHINEFINITY brings the next generation of glossing with 37 translucent modern shades for infinite possibilities and a shine you can feel, with zero lift and zero damage.
The new line introduces a state-of the-art clean formula* featuring a pH balanced technology which finally breaks the paradigm that only acidic colour can be zero damage. The formulation is designed to regulate and control the pH level throughout the colouring process, resulting in true-to-tone, reliable colour results. This means zero lift and zero damage, for healthy-looking hair that shines and has a silky hair feel.
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