Modern life no longer fits into the 9 – 5, and with busy portfolio careers and hectic home lives, women find it increasingly difficult to find any time at all to slow down, breathe and recharge both physically and emotionally.
With rest and relaxation being at the bottom of the to-do list, it is no wonder that this is reflected in our hair, which is often left neglected as we struggle to get to that salon appointment, or only have time for a quick cut and blow dry.
With this in mind, Wella Professionals introduces INVIGO, a new high performance care line designed to recharge your hair quickly and effectively whilst also answering all your hair needs. Developed with High Performance INVIGO-BlendsTM, a trio of NEW Advanced Technology, Super Ingredients and Vitamins, INVIGO instantly invigorates both your hair and well-being. In just a few minutes hair is instantly transformed from lacklustre to full-of-life. INVIGO creates recharging moments in-salon and at home with high-performance invigorating care.
The care treatment increases the value of the salon experience. With this treatment, you can provide clients with care treatments that contain concentrated boosters, expert-developed Acupoint massage techniques and product enhancers that instantly revive hair, leaving it looking and feeling super-healthy.
New packaging across the line incorporates modern pastel colours and elongated silhouettes for increased purchase intent from your clients.
The care line: Blonde Recharge, Color Brilliance, Nutri-enrich, Volume Boost and Balance, has been developed to work in conjunction with 3 INVIGO exclusive in-salon treatments: Brilliance Booster, Nutri Booster and Volume Booster. These new treatments turn basic care services into the quick, easy, personalised and enjoyable moments that clients are looking for.
“Having a hectic schedule, I need products that get the job done well. I really love using the Wella Professionals INVIGO care line as it’s quick, easy and effective.” Sophie Turner, Wella Professionals Global Brand Ambassador.
The products are formulated with High Performance INVIGO-Blends™, new ingredients, advanced technology and vitamins all carefully selected for each line to offer high performance care solutions and answer all hair needs.
Starting with a consultation in the salon with a stylist, the correct blend tailored to the needs of the hair will be selected. This technology features across the entire INVIGO line-up.
“We all know that the stresses and strains of modern life can have a massive impact on our diet, sleeping habits and overall health including hair. Women with a hectic life have very limited time to take care of their hair resulting in dull, brittle and fragile locks.
The care products recharge your hair with high performance solutions that provide hair vibrancy, nourishment and volume. The mix of advanced technology, new ingredients and vitamins makes the INVIGO-Blends™ so invigorating for you and your hair.” explains Kerstin Meyer – Lipp, Research & Development Senior Director Product Development, COTY.
Discover the new INVIGO treatments
Salon-exclusive boosters are ultra-concentrated to instantly recharge your client’s hair with a perfect balance of vibrancy, nourishment and volume. For instantly tangible results, each booster contains an expert ingredient: Brilliance Booster contains lime caviar, Nutri Booster contains goji berry and Volume Booster contains cotton extract.
INVIGO delivers the high hair care performance that clients can expect from Wella Professionals. The booster line is designed for in-salon treatment only and each bottle enables the salon to offer up to 25 up-chargeable services.