The founders of Reuzel, Leen and Bertus, started learning men’s haircutting when they were just fourteen years old. With their love of classic barbering and the influences of Rock ’n Roll, Kustom-Kulture and its subcultures, it was inevitable that one day Leen and Bertus would open Schorem Haarsnijder en Barbier, an old-school, men’s only barbershop in the heart of Rotterdam, Netherlands.

With more than 50 years of barbering and grooming experience, these barbers formulated pomades worthy of their exacting standards. They dug deep into the history of pomades to formulate Reuzel, believed to be the world’s finest pomade.

Reuzel is the Dutch word for lard and is merely a wink to the past when pomades were made from animal fats and fragranced with apple.

Reuzel products do not contain animal fats.

Create classic and modern styles favoured by greasers, psychobilly’s, rockers and other fine gentlemen, with Reuzel grooming and styling products – from shampoo, to blow-dry, to finish.

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