In 1974, a group of hair-obsessed Wella scientists dedicated themselves to revolutionising hair care as we know it – prioritising results first. Their discovery? Your hair contains a unique profile of lipids that determine its elasticity, fibre health and responsiveness. Thus, System Professional was born – the first coded, modular system of performance care – inspired by science, and tailored to each hair type. After dedicating over 45 years to helping you achieve your hair goals, System Professional has become the secret language of the world’s top hairdressers; the inside track to hair care excellence that began in a beauty lab and turned into a global success story.
Performance has always been the guiding light of our research at System Professional. We are constantly evolving our process using Bioengineering to solve for everyday hair care concerns, uncover new formulas, and boost them to optimal efficacy. In other words, we modify naturally derived ingredients in the lab to enhance their performance, ensuring superior quality. The hair-identical lipids in our LipidCode™ Complex are consciously sourced and naturally derived – because you deserve to know what’s in your hair care, and feel good about where it comes from.