By Chris Stofberg
In recent years, I have become passionate about community causes, especially those that support women and children. In June 2018, Modern Hair & Beauty committed to financially contributing to a community collaborative immediately within our head office locale. The Tehillah Centre in Elsies River was established in 1996 as a community collaborative. It is a 24-hour multi-purpose centre that deals with social issues such as abused, homeless and battered women and children. It also operates a day care centre for children, soup kitchen and bakery and provides shelter for the destitute.
Becoming involved with the Tehilla Centre made me even more aware of other organisations to which our company can contribute. It was with this in mind that when Coty* contacted us about their partnership with Global Citizen – an international organisation aimed at eradicating extreme poverty in the world by focusing on causes for girls and women, the environment, food and hunger, and education – I was extremely happy to lend our support. Coty’s partnership with Global Citizen aims to create a world free from prejudice and discrimination by challenging the norms, stereotypes and unequal policies and laws that don’t deliver for all. Global Citizen asks individuals and businesses to sign up and spread information about causes. In so doing, to raise awareness amongst the world population and to move world leaders to action.
Jay Breeze and Tiwa Savage perform during the Global Citizen Festival: Mandela 100 at FNB Stadium on 2 December 2018 in Johannesburg.
On 2 December 2018, Global Citizen, in partnership with the Mandela 100 Foundation, hosted Global Citizen Festival: Mandela 100 at the FNB Stadium in Johannesburg to raise awareness and inspire citizens to be the generation of change. Performers included international acts Jay-Z, Beyoncé, Ed Sheeran and Pharrell Williams who, together with local artists, performed live for a crowd of 200 000 people while millions watched through global broadcasts and live streaming.
To show our solidarity with Coty and Global Citizen, we extended an invitation to the professional hair industry community in South Africa to earn one of eight sets of double tickets. Hair industry professionals took up the challenge by signing up to Global Citizen and committing to becoming a part of a global community working for change. Eligibility required that the hair professional submits a story of how they are already impacting their community.
Main image: Mpumelelo Macu for Global Citizen
Jay Breeze and Tiwa Savage performing: Jodi Windvogel for Global Citizen
*Modern Hair & Beauty is the South African distributor of Coty Professional Beauty brands such as Wella Professionals, Nioxin, Kadus Professional, Sebastian Professional and System Professional.