TrendVision 2020 Cancelled
It’s with great sadness that we’ve cancelled NTVA 2020. We’ve made the decision due to the COVID-19 outbreak and the uncertainty it brings. NTVA will resume in 2021 and we can’t wait to see your creations!
Take the competition to the next level
Trends are no longer about looking to experts, designers and fashion houses. They are about connecting with people, igniting conversations and sharing opinions.
Our TrendVision Awards 2020 competition follows the same principles. This year we expect competitors from each category to showcase their vision of what is trending, with an emphasis on highlighting individual beauty without a specified trend.
This year there will be some exciting changes to the competition, will be digital. Entries ate each stage are submitted to firstname.lastname@example.org. Then a live 5-hour award show and winner announcements will take place on social media platforms on 5 October 2020. On top of that Wella has added new categories, and the way we speak about hair and view trends have evolved.
Inspired by Wella’s Hair Language
There has been a shift in the definition of trends and the way Wella speaks about hair fashion. Trends are no longer concrete concepts and are not defined by a select few, but rather by whole communities.
The 2020 TrendVision competition suggests a trend starts with a vision about the way we see the world and how we express ourselves in that world – and, then becomes significant because of the validation from our community.