65% of blondes visit a salon as regularly as every 6 – 8 weeks vs every 8 – 10 weeks for other colouring clients*
A rare 2% of the global population is naturally blonde** yet a whopping 50% of our salon business comes from creating blondes!
Wearing blonde is a deep, personal choice and our clients deserve a blonde look that satisfies them both visually and personally. Just like a picture frame brings out the best in a painting, so too should the hair enhance facial features and complement skin tone.
More so than with others, blonde clients demand healthy hair from us. Wella Professionals has made it easier to meet these demands by maximising your potential using the best products.
Multiple award-winning Blondor Multi-Powder is perfect for creating beautiful blondes on all client hair types. Add to this, Wella’s Koleston Perfect ME+ levels 9 and 10 shades, and what you have is the perfect opportunity to create a range of beautiful, personalised blonde hair colours.
The range of 16 new KPME+ shades with Pure Balance technology™† includes blonde shades from soft Cendré Ash to beautiful Golden Pearl. These shades will further assist you to create personalised blondes for your clients. Colourists who create a perfect blonde for a build gear themselves up to enjoy an ongoing relationship based on loyalty and trust.
It’s worth remembering that blonde clients, more than others, are concerned about the health of their hair and they will spend more money than average on maintaining a long-lasting, healthy blonde colour. It is therefore essential to take special care to use the correct in-salon products and to recommend suitable homecare maintenance products.
If there’s truth to, once a blonde always a blonde, let’s ensure it’s always a Koleston Perfect blonde! #AskforWella
*Mater Color Expert research
†PURE BALANCE TECHNOLOGY™ shield metals, which reduces free radicals to better protect hair bonds and reduce damage during colouring and for better control of the right colour formation from root to tip.
Theresa started with Wella South Africa in 1998 as an educator and quickly moved on to become the Studio Manager. Between 2000 and 2011 she was both the Sebastian and Kadus Education Manager and currently she is the National Education Manager for Modern Hair & Beauty; she travels across South Africa to educate stylists and salon owners.
Theresa says her passion for the industry and education increases as she sees how people develop and grow from what she has taught them.